A refreshing agency in the advertising landscape.
Behind the Agency
Partnering with the two additional creative and marketing minds, Soda & Lime set out to be a refreshing agency in the advertising landscape.
The creative team, along with forward-thinking designs and strategies, helped secure lasting client relationships that spanned a colorful array of clients, including AEG, The Africa Channel, B. Draddy Clothing, Blumhouse, FOX Sports West, FOX Television, Koral, LA Kings, Los Angeles Angels of Anaheim, OK! Magazine, Red Bull, and Time, Inc.
As the Executive Creative Director for the inception of Soda & Lime, I am beyond proud of the work we achieved, and more so of the team and environment that continues to flourish today.
Lead Creative
Executive Creative Director for all work that ran through the agency
Fostered Inclusive Design
Helped create and cultivate a diverse and inclusive creative work environment
Client Management
Handled production for 20+ clients, hundreds of individual projects and deliveries
Client Relationships
Helped foster lasting relationships with clients to achieve their goals
Pitching
Secured new business opportunities through creative pitches and presentations
LA Kings Brand Refresh and Campaigns
Creative Direction, Design, Production
Seeking a fresh perspective on their brand, the LA Kings partnered with Soda & Lime. As Executive Creative Director, I led the team to achieve every goal, from refining their brand style guide to creating complex and impactful season campaigns. Our collaboration elevated the visibility of one of the most successful NHL teams in the league, including a 40% increase in YoY sales.
Website Redesign and Brand Refresh
Creative Direction, Design, Development
I led the redesign of select Travel+Leisure website sections and consumer-facing cornerstones using responsive design and forward-thinking expansion. Over an intense 100-day timeline, I oversaw the design, migration, and development of these brand refreshes, ensuring a modern and cohesive online presence that aligns with the brand's high standards.
Theatrical Releases
Creative Direction, Design, Social Media