Resume
I've led creative teams and directed campaigns for top brands, crafting visual experiences across platforms. My skills cover design, strategy, rebranding, web and app development, and inclusive design. Check out my resume and explore the highlights of my creative journey below.
Profile
Education
Masters in Design Management
Savannah College of Art & Design
B.F.A. in Advertising
Savannah College of Art & Design
About
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Innovative, positive, and goal oriented Creative Director with 15+ years of exceptional design and direction in digital visual trends, Print, OOH, Interactive,
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UI/UX, Email, Mobile and Social.
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Deep expertise and collaborative in executing print, digital, motion and broadcast campaigns for in-house brands and agency clients.
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Inspiring leader and storyteller in creating relevant content that builds presence and authority, setting industry trends and influence.
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Ability to collaborate and cultivate relationships with key stakeholders, business leaders, and team members, across all levels of the organization.
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Proven track record in delivering a wide range of digital and multi-media platforms with the ability to juggle effective and resourceful marketing strategies and campaigns that deliver stellar results.
Technical Skills
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Adobe Creative Suite Design Tools Photoshop, Acrobat, Premiere Pro, After Effects, InDesign, Audition, XD, Dreamweaver and Illustrator
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Social Media Platforms: Facebook, Instagram, Twitter, Youtube, Tumblr, Twitch, TikTok
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Development: Wordpress, PHP, JS, MySQL, CSS, HTML5, WooCommerce, Shopify, Magento, Drupal, CodeBase, Assembla, CMS, JIRA, Ghost, Asana
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Marketing Platforms / Apps: Google Analytics, Google Marketing Platform, MailChimp, Constant Contact, CRM, Tableau, Domo, Amplitude
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Standards: Apple iWork Suite, Microsoft Word, Powerpoint, Excel, Outlook
Creative Director
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Spearheaded innovative design through online, A/V, and digital marketing initiatives for production studio.
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Developed, trained, and managed in-house design team.
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Established studio’s first digital entertainment news property.
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Initiated the development of creative projects while serving as hybrid director and designer.
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Led strategy for marketing creative, visual identity and internal design partners.
Key Responsibilities
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Design and implement various project identities; including logos, websites, 3D renders, motion graphic packages, social media elements, and brand guidelines in a sensitive and high pressure environment.
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Develop creative executions that grow and monetize audiences across social, digital and linear platforms.
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Execute rich-media and advertising partnerships across brand platform.
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Spearhead value-driving initiatives to focus on brand awareness, such as daily social media campaigns, custom video productions, livestreams, podcasts, and online promotions.
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Evolve brand experience and exposure through qualitative analysis, focus groups, and A/B testing.
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Create tailored marketing materials and RFPs for partnerships, executives, and ad sales.
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Increase the conversion of traffic through optimized SEO, meta-data practices, and UI/UX improvements.
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Standardize creative asset management (photos, video, audio) across organization.
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Develop creative solutions for Ad Sales, Business Development and Sponsorship to increase revenue opportunities in addition to ad buys.
Highlights
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Secured multiple $100k+ direct ad buys through design and presentation.
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Developed long and short form high quality digital video series, and live programming.
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Acquired average 8M+ monthly unique visitors and 9M+ video views
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Produced over 6,000+ engaging videos.
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Executed A/V revenue stream partnerships with YouTube, Facebook.
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Increased social media followers by 300% in the first year.
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Secured syndication partnerships with Meredith, Sinclair, MSN, and Oath.
Technical Skills
Adobe Creative Suite Design Tools Photoshop, Acrobat, Premiere Pro, After Effects, InDesign, Audition, XD, Dreamweaver and Illustrator
Social Media Platforms: Facebook, Instagram, Twitter, Youtube, Tumblr, Twitch, TikTok
Development: Wordpress, PHP, JS, MySQL, CSS, HTML5, WooCommerce, Shopify, Magento, Drupal, CodeBase, Assembla, CMS, JIRA, Ghost, Asana
Marketing Platforms / Apps: Google Analytics, Google Marketing Platform, MailChimp, Constant Contact, CRM, Tableau, Domo, Amplitude
Standards: Apple iWork Suite, Microsoft Word, Powerpoint, Excel, Outlook
Executive Creative Director
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Established, led innovative and inclusive creative department in LA-based agency.
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Successfully orchestrated cross-disciplinary creative collaboration among photographers, videographers, art directors, editors, copywriters, brand strategists, and freelancers in a start-up environment.
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Oversaw and developed campaigns for agency portfolio; spanning sports, television, theatrical, editorial, retail, CPGs and SaaS.
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Conceived agency hierarchy, quality standards, employee qualifications and responsibilities.
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Developed programs and procedures to provide clients with customized, collaborative, and economical creative services resulting in end-consumer retention and client satisfaction.
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Worked collaboratively to train teams and exceed established KPIs for roster of 25+ active clients.
Key Responsibilities
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Execute the function of creative lead and serve as liaison between C-level clients and 20+ internal team.
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Plan, assign, and manage quality for an average of 4,000+ complex projects and creative tasks annually
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Initiate effective workflow protocols with internal and external teams to prioritize and deliver on-time creative.
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Lead creative along with account directors and stakeholders on all client pitches, integrations, planning,
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and presentations.
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Point of contact for all client creative initiatives including integrated TV, A/V, print, digital, direct mail, e-comm, social, and web properties.
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Manage short-term and year-long client initiatives ensuring alignment with established brand standards.
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Oversee collective media spend of $12M for clients, averaging yearly services billable over $9M, with a client average of 140% ROI.
Highlights
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Secured agency as AOR for clients including AEG, Orion, and Fox.
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Conceived and executed creative proposals that resulted in more than $1M of net revenue during first year.
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Acquired collective 1B+ social media impressions for client roster.
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Vetted and on-boarded vendors to scale business in growth periods, expedite projects, and close skillsets to deliver cost-effective high-quality content, resulting in 500% increase in annual company billings.
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Relaunched high-profile properties such as OK! Magazine, Travel & Leisure, and Koral.
Creative Director
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Formed and led first in-house creative team of 24/7 designers and art directors through strategic direction, conceptualization, and production of all brand identities, marketing campaigns and initiatives.
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Established visual tone and brand voice as first Creative Director.
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Led multi-scale studio projects, editorial operations, and sales activations in a fast-paced environment.
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Collaborated with WB management to increase brand exposure through relevant emerging outlets.
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Planned, designed, and led multiple brand extensions that resonated and increased viewership both online and via syndication.
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Scaled creative division with collaborative and cost-effective creative team during accelerated brand growth.
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Synthesized focus group research, positioning, key marketing points and feedback to craft content and improve efficiency and exposure.
Key Responsibilities
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Oversee complete creative strategy, development, and execution of flagship TMZ brand and its portfolio.
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Collaborate with show producers, talent, and execs to lead multi-phased and multi-platform content that is cohesive, on-brand, and monetized.
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Multi-task daily editorial needs with long-term project milestones.
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Capitalize on additional content and market through relevant avenues and external partners.
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Work extensively with managers, editorial, executives, research, clips & clearances, and legal on daily basis for production.
Highlights
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Increased team workflow by 40% by implementing project management processes and accountability.
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Led social and video branding to increase collective followers from 500k to 6M across all social platforms.
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Streamlined RFP process for partnerships and integrations, resulting in $1M+ direct ad sales.
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Redesigned TMZ App, garnering 1M+ downloads in first week launch.
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Managed brand extensions and promotions, launched e-comm site, and designed various brand refreshes.
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Secured partnerships with companies such as Microsoft and XBOX for content syndication.
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Implemented over 200+ IAB standard ad campaigns for clients such as Lifetime, OMD, USA,
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CW, and Discovery.
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Successfully unified the entire brand with design standards and best practices.
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Delivered first-to-market designs that set industry standards.
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Designed the sister-site (TooFab) brand within an unprecedented 72-hour deadline.
Senior Lead Creative & Design
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Directed marketing creative production for multiple channels: website, email, video, print, and in-person.
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Developed metrics to track delivery against project objectives.
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Aligned strategy through executions; working with C-Suite to develop and implement communications, tools and processes.
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Continually improved existing communication channels and processes to help better reach and engage over 10k Studio employees, along with 200M+ subscribers.
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Led team within a fast-paced, rapidly-changing environment.
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Met deadlines, prioritized workloads, and maintained a strong attention to detail to meet organizational objectives and quality measures.
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Collaborated with 20+ Amazon Studio/Prime Video teams across the organization.
Key Responsibilities
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Led and developed multiple projects; holistic branding, campaigns, websites, 3D renders, motion graphic packages, social media elements, and brand guidelines for Studios and partners.
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Leveraged qualitative and quantitative data to craft effective marketing initiatives.
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Managed high volume of assets and campaigns in tandem while working with key stakeholders.
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Spearheaded design and delivery of first-ever studio DEIA report on inclusion.
Highlights
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Designed and delivered studio-first "Progress on Inclusion", showcasing DEIA initiatives within productions.
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Crafted in-house communication strategies for over 10,000 studio employees
Profile
Education
Masters in Design Management
Savannah College of Art & Design
B.F.A. in Advertising
Savannah College of Art & Design
About
Innovative, positive, and goal oriented Creative Director with 15+ years of exceptional design and direction in digital visual trends, Print, OOH, Interactive, UI/UX, Email, Mobile and Social.
Deep expertise and collaborative in executing print, digital, motion and broadcast campaigns for in-house brands and agency clients.
Inspiring leader and storyteller in creating relevant content that builds presence and authority, setting industry trends and influence.
Ability to collaborate and cultivate relationships with key stakeholders, business leaders, and team members, across all levels of the organization.
Proven track record in delivering a wide range of digital and multi-media platforms with the ability to juggle effective and resourceful marketing strategies and campaigns that deliver stellar results.