An innovative approach to dentistry and medical aesthetics.
To stand out in the competitive dental and aesthetic market, Dr. Gregory Martin aimed to create an inviting and approachable online presence that truly reflects the essence of his practice.
A different kind of dentist.
Collaborating closely with Dr. Martin and his skilled in-office team, I developed his brand from the ground up. This involved spearheading multiple marketing initiatives, designing and producing his skincare line, and crafting a comprehensive online presence that seamlessly extends the welcoming atmosphere of his practice
Website
UI/UX, Design, Development
The website design and development for Dr. Gregory Martin aimed to create a distinctive and inviting online presence that sets his practice apart from traditional dental and aesthetic services. By evolving the brand, we ensured it reflects the innovative and patient-centered approach of Dr. Martin’s practice, while laying the groundwork for future expansion. The intuitive and seamless user experience makes it easy for patients to navigate services, book appointments, and access essential information.
Fully optimized for search engines, the website enhances visibility and attracts organic traffic. Designed for fast loading on all devices and featuring a fully responsive design, it provides a smooth user experience across desktops, tablets, and smartphones. Ultimately, the website serves as a digital extension of Dr. Martin’s practice, mirroring the welcoming and professional atmosphere patients experience in person and supporting both current needs and future growth.
A refreshing agency in the advertising landscape.
In the Summer of 2014, we had a novel idea: create a different advertising agency. One that valued client relationships over profit, experiences over bottom lines. Three years later, countless hours of passion, and dozens of internationally recognized client work, we achieved what we set out to do.
Logo & Branding
Graphic Design
The logo for Dr. Gregory Martin serves as the foundation upon which the entire brand identity is built. We chose a traditional serif typeface to convey a sense of trustworthiness and professionalism, essential qualities for a dental and aesthetic practice. To add a touch of whimsy and personal flair, we incorporated a custom-crafted "signature" into the design. This blend of classic elegance and unique character ensures the logo stands out while remaining approachable and relatable. The result is a timeless and versatile logo that effectively represents Dr. Martin’s commitment to excellence and personalized care.
Product Design
Graphic Design, Packaging
The product packaging created for Dr. Gregory Martin’s skincare line is vibrant and colorful, utilizing a visual language that organizes products in the order of the rainbow. This design approach enhances the user experience by providing an intuitive sequence for product application. The friendly and approachable design, combined with easy-to-use packaging, ensures that the products are not only effective but also enjoyable to use, making skincare routines simple and accessible for all users.
Social Media
Design, Content Creation
For Dr. Gregg’s social media campaign, the posts were crafted to highlight the unique offerings of his practice while showcasing beautiful imagery that resonates with his diverse demographic. Each post features people who mirror the patients Dr. Gregg serves, creating a relatable and welcoming online presence. The visual storytelling not only reflects the inclusivity and expertise of his practice but also underscores his commitment to making every patient feel seen, understood, and cared for. These posts are designed to engage and build a community around the practice.
Creative strategy for the world’s leading celebrity entertainment news platform.
As the Creative Director for TMZ, I had the privilege of managing a talented team of graphic artists and overseeing newsroom projects and creative initiatives. I spearheaded in-house design projects, driving the visual direction and ensuring cohesive, impactful branding across all platforms. My role encompassed leading innovative design efforts and managing high-profile projects that kept TMZ at the forefront of celebrity entertainment news.