Proposal
To:
Cannella Media
c/o Carolyn Fenton
cfenton@cannellamedia.com
Relief3 Landing Page
Proposal #CMD012A
Project Details
The Objective
This project aims to develop a high-converting landing page to support paid search campaigns for Relief3®, targeting both branded and non-branded keywords. The page will function as a consumer-friendly testimonial and review site, designed to inform and persuade rather than transact. The primary CTA will drive visitors to Relief3.com for purchase.
The experience will follow Relief3 brand guidelines while aiming for a look that feels “real” — professional but not overly polished or infomercial-like. The page will be developed on the Wix platform, ensuring an easy-to-manage backend and rapid deployment.
Scope of Work
The Launch Plan
Landing Page Design & Development (Wix Platform)
The landing page will include the following sections (based on the copy from the team):
Hero Section
Featuring a compelling image, product name, and embedded or linked testimonial video.
Testimonial Highlight
Authentic story from a Relief3 user, with accompanying photo(s) from Eric.
Problem/Solution Narrative
Addressing common joint pain frustrations and the three unique ingredients in Relief3.
Benefit Callout
Visually distinct section summarizing Relief3’s key benefits.
Call-to-Action (CTA)
Repeated anchor link(s) leading to Relief3.com checkout page.
Brand + Content Integration
Integrate provided brand assets and style guide (with light enhancements).
Use pre-approved copy provided by the Cannella team.
SEO Optimization
Basic on-page SEO setup including:
SEO-friendly page title and meta description
Semantic HTML markup for structure
Optimized alt tags for images
Internal anchor link strategy to increase page relevance
Clean, readable URL and keyword-enhanced headline formatting
Designed to support paid search and strengthen organic discoverability
Technical Setup
Built on Wix for rapid, low-code launch
Fully mobile responsive
Light-speed performance testing
Easily adaptable for future A/B testing of headlines/layouts
Schedule
Path to Liftoff!
Project Timeline: July 14 – July 31, 2025
Estimated two-week build with content integration, check-ins, and revisions.
Milestone Breakdown
Week 1
Day 1–2: Internal kickoff, content confirmation, and design direction
Day 3–5: Initial homepage layout and visual pass shared with client
Day 6–7: Revisions + mobile styling
Week 2
Day 8–10: Build all sections with content and links
Day 11–12: SEO and performance tuning
Day 13–14: Final approval, go-live, and post-launch walk-through
Budget
Your Investment
Approval & Payment
Next Steps
It’s always a pleasure to collaborate with clients who are building something meaningful—thank you for this opportunity! If you have any questions or would like to make adjustments, I’m happy to talk through them.
Once the proposal is approved, I’ll follow up with an invoice to get things officially underway.