Proposal
To:
Cannella Media
c/o Carolyn Fenton
cfenton@cannellamedia.com
'Wine, Watches, & Whiskey' Website
Proposal #CMD010A
June 24, 2025
Project Details
The Objective
This project focuses on designing and developing a website for the Wine, Watches, and Whiskey TV Channel, a new content platform dedicated to luxury lifestyle segments including fine wine, premium watches, and craft whiskey.
The website will serve as a digital destination, providing exclusive access to the channel’s programming, partnerships, and collaborations. The site will be similar in scope to RVTV's current site, integrating key content elements and offering a clear "How to Watch" section for ease of access.
Scope of Work
The Launch Plan
Website Design & Development:
Creation of a visually appealing and user-friendly website that reflects the luxury branding of the channel.
Sections dedicated to brand collaborations, exclusive partnerships, and influencer engagement to highlight strategic opportunities.
Integration of “How to Watch” calls-to-action (CTAs) to guide viewers on accessing the channel via different platforms (streaming, apps, etc.).
Dedicated pages featuring behind-the-scenes content, industry expert interviews, and collector insights to engage viewers and showcase exclusive programming.
Includes an on-site training session to walk the internal team through site management, content updates, and analytics access.
Optional in-office workshop available for extended team onboarding, walkthroughs, and Q&A with key stakeholders.
Content Management:
Implementation of a CMS (Content Management System) for easy updates and management of new content.
A section for programming updates, keeping viewers informed of the latest information and content.
SEO & Performance Optimization:
Best practices for SEO to ensure high visibility in search engines.
Optimizing website performance for fast load times and a seamless user experience.
Mobile Responsiveness:
A mobile-optimized website to ensure usability and visual appeal on all devices.
Schedule
Path to Liftoff!
Week 1:
Day 1–3: Initial discovery and research. Gather requirements, clarify objectives, and establish key design elements.
Day 4–5: Present initial design concepts, including wireframes and overall look and feel for feedback.
Day 6–7: Refine designs based on feedback, finalize the homepage design, and begin building out interior pages.
Week 2:
Day 1–3: Full website development begins, integrating the design into a working prototype.
Day 4–5: Complete primary development tasks including setting up content sections, CTAs for "How to Watch," and any media integrations.
Day 6–7: Begin testing for responsiveness, browser compatibility, and performance. Optimize for SEO.
Week 3:
Day 1–3: Content integration and final adjustments. Ensure all text, images, and programming information is uploaded.
Day 4–5: Conduct thorough testing, including user testing and final review with the client for approval.
Day 6–7: Make any final adjustments, launch the site, and ensure post-launch support.
Budget
Your Investment
Approval & Payment
Next Steps
It’s always a pleasure to collaborate with clients who are building something meaningful—thank you for this opportunity! If you have any questions or would like to make adjustments, I’m happy to talk through them.
Once the proposal is approved, I’ll follow up with an invoice to get things officially underway.