Proposal
To:
Cannella Media
c/o Carolyn Fenton
cfenton@cannellamedia.com
Cannella Website Refresh
Proposal #CMD007A
August 26, 2024
Project Details
The Objective
The goal of this project is to refresh the Cannella Media website to align with the updated brand identity, ensuring the site is visually appealing, user-friendly, and optimized for performance. This refresh will focus on enhancing the overall user experience while maintaining consistency with the new branding elements developed in the previous projects.
Scope of Work
The Launch Plan
Website Audit & Strategy: Analyzing the current site to identify areas for improvement and outline a clear strategy for the refresh.
Design & Development: Redesigning the website layout to better reflect Cannella's updated brand. This includes creating a more intuitive navigation structure, updating the visual design, and ensuring responsive functionality across devices.
Content Integration: Integrating the refreshed content, including any updated imagery, text, and media. This also includes optimizing the content for SEO and web performance.
User Experience Enhancement: Implementing features that improve user engagement, such as streamlined contact forms, enhanced multimedia presentations, and other interactive elements.
Testing & Optimization: Performing thorough testing across different devices and browsers to ensure seamless functionality. Making necessary adjustments for optimal performance.
Launch & Post-Launch Support: Launching the refreshed website and providing ongoing support to address any post-launch issues and updates.
Schedule
Path to Liftoff!
Week 1: Research & Strategy:
Initial website audit
Outline strategy for refresh
Week 2-3: Design & Development:
Redesign and develop website layout
Integrate refreshed content and optimize for SEO
Week 4: Testing & Launch:
Conduct testing across devices and browsers
Final adjustments and launch
Budget
Your Investment
Approval & Payment
Next Steps
It’s always a pleasure to work with clients on achieving their design goals—thank you for this opportunity! If you have any questions, feel free to reach out. To streamline project approvals, I’m happy to offer various payment options to get started. While I prefer Venmo Business (@helloimjosh), I also accept ACH Transfers or Wire Payments.
Thank you once again for entrusting me with this project!