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Proposal

LA Sober / Brand & Website

LAS001A

August 27, 2024

Project Details

The Objective

"LA Sober" is a unique lifestyle brand conceptualized to resonate with those who choose to live alcohol-free while embracing alternative consciousness, such as the use of THC and psychedelics. This brand aims to create a luxury, high-end apparel line that embodies the spirit of California's laid-back yet stylish culture. With a focus on positivity, inclusivity, and a cool, non-judgmental attitude, "LA Sober" will appeal to individuals who prioritize their well-being while maintaining a strong sense of style.

Scope of Work

The Launch Plan

  • Logo Design Develop a logo that encapsulates the essence of "LA Sober"—a blend of luxury, streetwear, and the California sober lifestyle. The logo will be minimalist yet impactful, ensuring it resonates with the target audience.

  • Apparel Design and Mocks: Create initial designs for a range of products, including traditional apparel like sweaters, shirts, and hats, as well as potential accessories such as phone cases, tote bags, shoes, and slippers. This includes consultation on sourcing high-quality materials and best practices for launching with a drop-shipping model. Additionally, provide strategic guidance on transitioning to more tailored and custom-made products as the brand grows, ensuring that each item aligns with the brand's luxury and lifestyle focus.

  • Motion Graphics Create dynamic motion graphics that can be used across social media platforms, the website, and promotional videos. These graphics will reflect the brand's edgy, alternative vibe while maintaining a polished, high-end aesthetic.

  • Social Media Graphics Design a suite of social media assets, including posts, stories, and ads, that align with the brand's identity. These will help build the "LA Sober" community online, promoting the brand's message in a visually compelling way.

  • Website Design Design a website that serves as the central hub for "LA Sober." The site will include an e-commerce platform to sell apparel, a blog section for lifestyle content, and an events page. The design will be sleek, modern, and user-friendly, with a focus on high-quality visuals and seamless navigation.

  • E-Commerce Setup Set up an e-commerce system using a drop-shipping model to minimize upfront inventory costs. This will allow for a flexible approach to product offerings, enabling the brand to test different designs and ideas before committing to larger production runs.

  • Brand Strategy and Marketing Consultation Provide ongoing consultation to develop and refine the brand strategy, ensuring it stays true to its core values while evolving with the market. This will include advice on product development, partnerships, and marketing campaigns.

Schedule

Path to Liftoff!

Week 1: Research & Strategy

  • Analyze competitor brands and gather inspiration.

  • Develop a brand strategy that aligns with "LA Sober's" mission and goals.

Week 2: Logo Design & Motion Graphics

  • Initial logo concepts and motion graphics development.

  • Review and refinement sessions.

  • Preliminary apparel mocks and designs.

Week 3: Social Media & Website Design

  • Create social media assets and begin website wireframing.

  • Review sessions for both social media graphics and website design.

Week 4: E-Commerce Setup & Website Development

  • Set up the e-commerce platform with a drop-shipping model.

  • Develop the website, integrating all necessary features and content.

  • Apparel items added as needed.

Week 5: Testing & Final Launch Prep

  • Conduct thorough testing of the website, e-commerce system, and other digital assets.

  • Finalize all materials and prepare for launch.

Ongoing: Brand Strategy & Marketing Support

  • Continue to provide brand and marketing consultation as needed.

  • Adjust strategies based on feedback and market trends.

Budget

Your Investment



Approval & Payment

Next Steps

It’s always a pleasure to work with clients on achieving their design goals—thank you for this opportunity! If you have any questions, feel free to reach out.


If you are ready to jump-in, I will provide an invoice as a next step. To streamline project approvals, I’m happy to offer various payment options to get started. While I prefer Venmo Business (@helloimjosh), I also accept ACH Transfers or Wire Payments.


Once the proposal is approved and the invoice is paid, I’ll provide a detailed schedule outlining key dates for the design process. This ensures everything stays on track and gives us a clear roadmap for the project.


Thank you once again for entrusting me with this project!

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