Proposal
To:
Cannella Media
c/o Jessica Berlin
JBerlin@cannellamedia.com
'Wine, Watches, & Whiskey' Website
Proposal #CMD009A
September 18, 2024
Project Details
The Objective
This project focuses on designing and developing a website for the Wine, Watches, and Whiskey TV Channel, a new content platform dedicated to luxury lifestyle segments including fine wine, premium watches, and craft whiskey.
The website will serve as a digital destination, providing exclusive access to the channel’s programming, partnerships, and collaborations. The site will be similar in scope to RVTV's current site, integrating key content elements and offering a clear "How to Watch" section for ease of access.
Scope of Work
The Launch Plan
Website Design & Development:
Creation of a visually appealing and user-friendly website that reflects the luxury branding of the channel.
Sections dedicated to brand collaborations, exclusive partnerships, and influencer engagement to highlight strategic opportunities.
Integration of "How to Watch" calls-to-action (CTAs) to guide viewers on accessing the channel via different platforms (streaming, apps, etc.).
Dedicated pages featuring behind-the-scenes content, industry expert interviews, and collector insights to engage viewers and showcase exclusive programming.
Content Management:
Implementation of a CMS (Content Management System) for easy updates and management of new content.
A section for programming updates, keeping viewers informed of the latest releases and content.
SEO & Performance Optimization:
Best practices for SEO to ensure high visibility in search engines.
Optimizing website performance for fast load times and a seamless user experience.
Mobile Responsiveness:
A mobile-optimized website to ensure usability and visual appeal on all devices.
Schedule
Path to Liftoff!
Week 1:
Day 1–3: Initial discovery and research. Gather requirements, clarify objectives, and establish key design elements.
Day 4–5: Present initial design concepts, including wireframes and overall look and feel for feedback.
Day 6–7: Refine designs based on feedback, finalize the homepage design, and begin building out interior pages.
Week 2:
Day 1–3: Full website development begins, integrating the design into a working prototype.
Day 4–5: Complete primary development tasks including setting up content sections, CTAs for "How to Watch," and any media integrations.
Day 6–7: Begin testing for responsiveness, browser compatibility, and performance. Optimize for SEO.
Week 3:
Day 1–3: Content integration and final adjustments. Ensure all text, images, and programming information is uploaded.
Day 4–5: Conduct thorough testing, including user testing and final review with the client for approval.
Day 6–7: Make any final adjustments, launch the site, and ensure post-launch support.
Budget
Your Investment
Approval & Payment
Next Steps
Once approved, an invoice will be provided for this amazing project!