Proposal
To:
Cannella Media
c/o Jessica Berlin
JBerlin@cannellamedia.com
'Wine, Watches, & Whiskey' Logo
Proposal #CMD008A
August 27, 2024
Project Details
The Objective
Cannella Media is launching "Wine, Watches, & Whiskey," a sophisticated video channel dedicated to lifestyle programming centered around fine wines, luxury watches, and premium whiskey. This channel will cater to an audience that appreciates the finer things in life, offering curated content that explores the culture, craftsmanship, and stories behind these luxurious indulgences.
As a video channel focused on high-end content, "Wine, Watches, & Whiskey" needs a logo that reflects the elegance and prestige of the brand. This logo will serve as the visual cornerstone for the channel, appearing on all marketing materials, video content, and across various platforms.
Scope of Work
The Launch Plan
Research & Discovery:
Analyze existing market trends and competitor logos within the luxury lifestyle sector.
Gather insights from Cannella Media to align the logo design with the brand's vision and target audience.
Logo Concept Development:
Create three initial logo concepts that capture the essence of "Wine, Watches, & Whiskey."
Concepts will explore different visual styles, typography, and iconography to represent the brand’s luxurious focus.
Client Review & Revisions:
Present the initial concepts to Cannella Media for feedback.
Refine the selected logo based on feedback and iterate as needed to ensure the final design meets the brand’s standards.
Finalization & Delivery:
Deliver the final logo in various formats (e.g., PNG, JPEG, SVG) suitable for web, print, and video use.
Provide a mini style guide outlining the logo's usage, including color codes, typography, and spacing requirements.
Ongoing Support:
Offer additional support for any future logo-related needs or adjustments.
Schedule
Path to Liftoff!
Given the expedited nature of this project, the development of the "Wine, Watches, & Whiskey" logo will be completed within a compressed timeline to ensure timely delivery. All phases of the design process, from research and discovery to final refinements, will be executed with efficiency while maintaining the highest quality standards.
Day 1-2:
Research & Discovery: Initial consultation and review of brand elements to gather inspiration and direction.
Day 3-4:
Logo Concept Development: Creation of initial logo concepts, followed by a review session for feedback.
Day 5-6:
Refinement & Finalization: Refinement of the chosen logo concept, including adjustments based on feedback, and delivery of the final logo files.
By adhering to this accelerated schedule, we ensure that the final logo is delivered promptly, without compromising on the creative process or attention to detail.
Budget
Your Investment
Approval & Payment
Next Steps
It’s always a pleasure to work with clients on achieving their design goals—thank you for this opportunity! If you have any questions, feel free to reach out. To streamline project approvals, I’m happy to offer various payment options to get started. While I prefer Venmo Business (@helloimjosh), I also accept ACH Transfers or Wire Payments.
Thank you once again for entrusting me with this project!