Research & Strategy: Collaborate with the Cannella team to gather all existing brand materials, review the current brand identity, and establish the core messaging and visual elements that will guide the creation of the brand book.

Design & Development: Create a cohesive and visually appealing brand book that includes detailed guidelines for logo usage, color schemes, typography, and other visual elements. The brand book will also feature sections dedicated to Cannella’s mission, values, and high-level case studies.

Review & Refinement: Present the initial draft of the brand book to the Cannella team for feedback. Make necessary revisions to ensure the final product meets Cannella’s needs and expectations.

Final Delivery: Provide the completed brand book in both digital and print-ready formats, along with a brief training session to ensure the Cannella team can effectively utilize the brand book in all future branding efforts.

Ongoing Support: Offer ongoing support for any adjustments or additions needed post-launch, ensuring the brand book remains a dynamic and relevant resource.